ClearFrame

How to label AI-generated videos on YouTube, TikTok, Instagram and Facebook

Updated · 5 min read

Major platforms ask creators to disclose realistic content that was made or changed with AI. Doing so is simple, keeps your account in good standing, and is honest with your audience. Here is where to find the setting on the biggest platforms. Platforms change their apps often, so if a menu has moved, search their help centre for “AI label” or “altered content”.

When do you need a label?

Broadly, when a reasonable viewer could mistake AI content for real footage of real people, places or events. Obvious fantasy, animation and stylised art usually don’t need one, and neither do small AI-assisted edits like colour correction. When in doubt, label it: there is no penalty for being transparent.

YouTube

When you upload in YouTube Studio, the Details step asks whether your video contains altered or synthetic content. Answer Yes if it includes realistic AI-generated people, places or events. YouTube then shows a label in the description, or on the video itself for sensitive topics. Content made with YouTube’s own AI tools may be labelled automatically.

TikTok

On the posting screen, open More options and turn on the AI-generated content setting. TikTok can also add the label automatically when a file carries content credentials from another AI tool, and it may remove unlabelled realistic AI content.

Instagram and Facebook

Meta shows an “AI info” label on content it detects as AI-made or that you mark yourself. When you post, look for the Add AI label option (on Instagram under Advanced settings). Meta asks you to label photorealistic video and realistic-sounding audio that was digitally created or altered.

Other places

  • Ads and sponsored content usually have stricter disclosure rules than ordinary posts, especially for political or social-issue ads.
  • Client work: tell your client which parts are AI-generated, and agree on how it will be disclosed.
  • The law: in the EU, the AI Act requires deepfakes (realistic AI images, audio or video of real people, places or events) to be disclosed as artificial. Other countries have or are adding similar rules.

Removing the logo and labelling go together

The corner sparkle is a crude label: it can be cropped or covered, and it clutters the picture. A platform label is cleaner and is the one viewers actually look for. Remove the sparkle with ClearFrame for a clean picture, and use the platform’s label so your audience knows what they are watching.